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USA Today

Snapchat Called Out By Rihanna And Fans After Offensive Ad

March 16, 2018

Snapchat has been pushing their ad pretty hard as of late. With the new update, the social media platform seems to be more about celebrity news and Buzzfeed-esq content. People are already upset with the new format (Kylie Jenner voiced her frustration with the update, causing Snap Inc. to lose a whole lot of money).

Its practically a right of passage for companies to release an offensive ad these days, and Snapchat just joined the growing club....

The ad in question made a joke out of the domestic violence incident between Rihanna and Chris Brown, which happened almost 10 years ago. The ad was a 'Would You Rather' with the two options being "Slap Rihanna" or "Punch Chris Brown."

Putting aside the fact that this reference is almost 10 years old, which isn't a good look if you're a pop culture platform, the ad raises some serious questions about Snapchat. Some, including Rihanna, are accusing the company of supporting domestic violence, while others simply see an out of touch, insensitive, and dated piece of useless filler.

Rihanna was, not surprisingly, the first to blast Snapchat for the ad. The beloved singer released a statement via her Instagram story which reads:

“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them...but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet....you let us down! Shame on you. Throw the whole app-oligy away.”

The ad was removed and Snapchat has since contacted the National Network to End Domestic Violence, asking that a member of the NNEDV join their board. Their hope is that the new member will help educate employees on domestic violence and appropriate posting.