For Missguided, perfection doesn’t exist.

The fashion retailer has just started a new campaign: #MakeYourMark and #KeepOnBeingYou.  Their pledge is to never retouch their models: to never take their perfect imperfections out.  Plus-sized models, tattoos and stretch marks are all prominently displayed.

And so far, people are loving it.

Check out the pictures (and everyone’s reactions to them) below!

What do you think of this?

Published by Hatch

Source: Twitter

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