P!nk’s latest album, Beautiful Trauma, is on pace to sell over 300,000 units in its first week of sale.
Not only will the album debut #1 on the Billboard 200, P!nk will also have the best-selling album by a female artist in 2017. It will be P!nk’s second #1 album, following her 2012 release, The Truth About Love.
The album will blow past the current #1, Katy Perry’s Witness which sold 180,000 units in its first week. P!nk’s high sales amount can be attributed to a concert ticket/album bundle sale redemption promotion, which coincides with her upcoming stadium tour. Similar promotions have generated high sales for other artists including Metallica’s Hardwired… To Self-Destruct, Katy Perry’s Witness, LCD Soundsystem’s American Dream, and The Chainsmokers’ Memories… Do Not Open.
The last album by a female artist to earn over 300,000 in its first week of sale was Beyoncé’s Lemonade, which sold an incredible 653,000 unit last year.