These days it costs an arm and a leg to attend a music festival. But what if you didn’t have to carry all of that cash around?
At a recent music festival in Hong Kong, more than 50,000 attendees were given wristbands once they got inside the gates to make their ancillary purchases. These were used to buy things like food, beverage, and merchandise.
The wristbands have chips (compared to hotel key cards) that can be placed against scanners to make in-festival purchases.
Sounds like a really easy way to forget you’re spending too much money, but the convenience factor is appealing. We’ll see how many of the big American festivals go “cashless” in the near future. Some have already started transitioning.
Read more about the new model and technology HERE.