Raise your hand if your a channel surfer like me? If you raised your hand this means you have a very big dislike for commercials 9other than Super Bowl time) there are very few of them I can endure. But thankfully now, TV giants like Fox and Time Warner have decided that our shrinking attention spans require shorter commercial breaks.
Wooohoo! Its a good move by TV, specially since so many people are now accustomed to watching commercial free (or few commercials) online.
The decline in commercials isn’t expected to hurt the TV industry’s bottom line, though, since TV companies will end up charging higher prices for the ads, since they can guarantee that the people who are watching them are actually paying attention.