Step aside MP3 your time in the sun is over. Singer/songwriter, Neil Young is developing a new audio format.
So far he has trademarked “Ivanhoe” and ” Thanks For Listening” as possible names for his digital audio format.
The format will be a high-resolution alternative to the MP3 format, and according to Rolling Stone the rocker has already trademarked several possible names.
Young, who in the past has griped about the quality of modern recorded music, has submitted a short list of possible names for the format. They include: Ivanhoe, 21st Century Record Player, Earth Storage, Storage Shed, Thanks For Listening and SQS (Studio Quality Sound).
The development process will probably take about one year to complete, and the patent outlines plans for “high-resolution music downloadable from the internet” and “high resolutions discs featuring music and video of music”.
“Young is also personally spearheading the development of Pono, a revolutionary new audio music system presenting the highest digital resolution possible, the studio quality sound that artists and producers heard when they created their original recordings,” a press statement for Young’s upcoming memoir said.
It went on to add, “Young wants consumers to be able to take full advantage of Pono’s cloud-based libraries of recordings by their favorite artists and, with Pono, enjoy a convenient music listening experience that is superior in sound quality to anything ever presented.”
Earlier this year Young claimed sound of modern music angered him and it’s quality was awful. He insisted that digital downloads were degrading the standard of audio. Looks like he decided to do something about it.