Classic rock fans all know that Iggy Pop is full of stories, especially about his early days as an aspiring musician. In a new video for Record Store Day, the holiday’s 2012 ambassador reminisces on his days as a record store clerk and rails against music he finds “manufactured” as opposed to real rock’n’roll.

The “Lust For Life” singer joins rockers like Sammy Hagar and Vince Neil by deriding modern music for what they believe is a lack of emotion, excitement and authenticity.

“There are some ages – like the one were living in – where the game is kind of rigged toward products that ‘contain’ music, sort of like those cheap drinks you get in a supermarket that says, ‘contains 10 percent juice,” Iggy says, describing today’s age of music.

But Iggy doesn’t just single out modern music, like so many classic rock stars like to do. According to him, this problem has been going on for some time.

He continues: “There’s a lot of stuff out there with a bit of music to it, and I think that’s OK. But it reminds me of how bad it was to turn on American Bandstand in the ’50s and see all the endless, gutless, d***less imitations of Elvis that the American industry decided to push on the kids.”

Iggy adds a bit of context to his feelings with a story about his time at barn dances in Ann Arbor, Mich. in the early ’60s, where a “greaser band” that he says played with the vibe of a “good metal band today” performed first before Bobby Sherman – whom Iggy describes as a “manufactured industry star of TV and music” – took the stage and lip-synced to his song.

Iggy’s Record Store Day video isn’t all music-bashing, though. Iggy shares some engaging tales of growing up as a record store clerk in Michigan, and even gives a few shout-outs to record stores that have influenced him. Watch below.

– Matt Dolloff, 100.7 WZLX

(Additional editing by Jillian Mapes, CBS Local)


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